Category Archives: SHOP RFLX 5280

Metro-Denver shopping destinations.

Capitol Brand Clothing

Written By Christopher Vandenbergh

When you think of Denver landmarks, what comes to mind? The Big Blue Bear outside the Convention Center? Sports Authority Field? Union Station? When it comes to designer, owner, and CEO of Capitol Brand Clothing’s Michael DeHerrera, the first thing he thought of was the CAPITOL BUILDING. One of the most memorable and significant landmarks in the city is the basis of the logo for his line of urban street wear.

Capitol Brand Clothing

Recently, the demand for similar brand images like Crooks and Castles, Obey, and many others has been on the rise in the Denver fashion scene. So finally, DeHerrera thought to himself, “I’ve been buying and wearing this sort of stuff for years now, so why not make my own?”. With a background in graphic design from Denver’s very own Art Institute, he got to work and made various styles of the simplistic icon until he found exactly what he was looking for. This image is now printed on 3 different designs of t-shirts and tanks and he is in the process of many more to come in the future.

I myself as a member of the RFLX 5280 team am super excited to see what kind of fashionable designs Mr. DeHerrera brings to the table in the near future, and you should be too! Capitol Brand is on almost all platforms of social media; with Facebook, Instagram, AND Twitter, so you too can stay tuned for what’s coming next! He has even established a following of brand-specific hash tags so you can help Michael #BRANDTHECITY and be a part of the Capitol brand movement.

The moral of the story is, you should definitely check out his website,, like them on Facebook, follow them on Instagram and Twitter, and support your local designers!



StyleGuide: Style Archetype #2

Style Archetype #2:

Style Archetype #2

This look is wild, flashy, and tastefully rebellious.  Style icons, Patti Smith, Debbie Harry, Kate Moss, and Chrissie Hynde teach us the wiles of rock and roll and how to balance a super tough attitude with a feminine look.   Rock Goddess closets are full of  leather, metallic basics, and military casual pieces.

3.1 Phillip Lim for Target

After Target’s last great collaboration with Prabal Gurung, I have been waiting on bated breath to hear which of my favorite designers would jump on the Target train next. The answer almost made me pee my pants…

3.1 Phillip Lim is coming to Target September 15th!

I am beyond excited! Phillip Lim is one of my all-time favorite American designers. His dressy-but-casual designs are known for looking very put together and pretty–but no matter how elegant they can be, there’s always a cool, street undertone. I can’t wait to get my hands on the entire line! Check out his Fall RTW 2013 line below!






StyleGuide: Shopping Your Style – Style Archetype #1


In Developing Your Personal Style, I showed you how to practically draw inspiration from your favorite style icons, photos, and, of course, your personality. Now, it’s time to revamp your closet! Like I said in a previous post, starting all over with a spanking new wardrobe isn’t an option for everyone. So how do you transform your closet without blowing a hole in your bank account?

The key is simply:


Casually browsing through stores in the mall can be fun, but if you’re not on a mission to buy style-specific items, it’s easy to get lost in your retail high. Shopping with purpose gives you focus. No, I don’t suggest that you drag your personal style collage with you every time you spend a few dollars on clothes, but if you understand the 10 style archetypes, your sartorial missions will definitely become more deliberate.

Style Archetype #1:

American Classic
This look is equal parts clean-cut-Ivy-League, ladylike casual, and powerful understatement.  Look to icons, Jackie O, Grace Kelly, and Lauren Hutton for inspiration.   If nothing else, the American Classic girl owns a crisp white button down shirt, a neutral colored blazer, and straight leg jeans.  These pieces SCREAM upper-crust U.S. of A.

Opening Ceremony Spring 2013









Lauren Conrad on the Cover of Lucky!

by udeme salter


Since Laguna Beach I have always been a fan of Lauren Conrad, but it was when she transitioned to “The Hills” that I noticed her great sense of style. With that being said, I definitely had to pick up the March issue of Lucky magazine featuring our favorite California girl. From her drive and determination in business to her chic, laid-back style LC is a force to reckoned with. Watch her behind-the-scenes at Lucky Mag below and don’t forget to pick up your copy of  Lucky to read the article about her from your local newsstand.




Fall RTW 2013: 10 Crosby Derek Lam


10 Crosby Derek Lam Fall RTW 2013 is so laid back this year. The loose fitting jackets and tops are easily dressed up or down and I love the urbane prints this year. They’re pretty subdued in comparison to last years print trends.
My favorite pieces from the runway show yesterday are the black/blue print pant and the chunky short sleeved sweater. Short sleeved sweaters are perfect for the weather transition here in Denver (the slushy snow we got last night promises that Spring is near but it’s no less irritating) and they’ll be pretty easy to replicate for a cool DIY project.